Chinese naming is an important aspect of global branding and marketing. It offers an immense affect on the way brands are perceived, embraced, and consumed by the Chinese audience. With a population of over 1.4 billion, Asia is currently the world's largest consumer market, making it your crucial destination for businesses seeking to grow his or her reach.It's important to bear in mind that some figures may carry negative connotations, that could harm your brand name's reputation and success in China. As An Example, your character "si" can mean "four," but besides sounds including your word for death, so it's typically avoided as part of brand name names.