On the other control, companies that fail to consider your cultural nuances of Chinese naming may perhaps face challenges at developing themselves in the marketplace. An example looks U.S. carmaker Chevrolet, which initially introduced its cars in China using the literal translation to its English name. Their identify sounded unfamiliar to Chinese consumers, who found it difficult in order to pronounce and keep in mind.Firstly, brands looking to succeed in China should think about the value of choosing a strong, unforgettable label. Names it are easy to pronounce, resonate with their target readers, plus translate effectively in to Mandarin will resonate strongly with Chinese people. Also, China consumers usually prefer names that combine elements of traditional culture or history, so finding the easiest way to include these elements can be noteworthy.